INTERNATIONAL GRUIT DAY • FEBRUARY 1st
On February 1, 2018, craft breweries from all over will raise a glass of their chosen gruit ale and will use the hashtag #GruitDay on social media to boost awareness of gruits. Are you interested in participating? Breweries and homebrewers are welcome to partake! Email firstname.lastname@example.org.
Since 2013, craft brewers with an interest in making gruit ales have banded together to mark February 1 as International Gruit Day. The day is intended to pay homage, and raise awareness, to the historical traditions of brewing with herbs and spices in lieu of hops.
Craft brewers are encouraged to brew, release, or enjoy a batch of their chosen gruit ale on February 1 while using the #GruitDay hashtag to "social cheers" the event on social media.
Make #GruitDay your own, the sky is the limit!
Gruit ales allow brewers to get exotic, innovate, try new things, or tap into their local brewing terroir for inspiration - and that's what craft beer is all about. Why not throw a party and host a gruit tap takeover at your brewery with friends? You could even have your local government officially recognize February 1 as International Gruit Day (we can help with that)!
Last year, the hashtag #GruitDay generated 2,652,446 Twitter impressions (almost double that of the previous year) leading up to the big moment: an international social media "Cheers!" to the style on Feb. 1.
Check out a short story by a gruit homebrewer here.
I'm a brewer, how can I participate in #gruitday?
The international group of botanical brewers would love for your brewery to join in and brew up a gruit for Thursday, February 1, 2018 to celebrate International Gruit Day. You will be supplied with International Gruit Day poster art and digital logo. You will also benefit from the promotion of your brewery's participation via Beau's social and traditional media channels – and those of the other awesome participating breweries.
Beau's will promote your brewery’s participation on its social and traditional media leading up to IGD 2018, as well as supply you with a) IGD poster art and b) a IGD digital logo.
If you’d like to get involved, please email email@example.com if you have any questions or ideas, or to confirm your participation. This website will be updated with the 2018 roster of participating breweries and descriptions of their gruit ales in the early new year.
We may be able to help you source some brewing herbs through our supplier connections. Drop us a line at info@gruitday to inquire.